Immortal ? Nyc - THE GEL STYLING WAX A mix of gel and wax that gives your hair extreme holding power! Our unique formula will keep your hairstyle smooth for the whole day. Enjoy the moisturizing benefits of Argan Oil, which helps you to create the coolest, trendy, modern looks with an added shine. This gel and wax formula is alcohol & paraben free and is infused with a great smelling fragrance. BE BOLD. BE HOT. BE IMMORTAL. Be anything but boring with Immortal Nyc pomades, waxes, creams, colognes, and beard care products. Like the city its named for, you'll be too hot for just one lifetime with our high quality hair care. HOW TO USE Apply a small amount in your palmsDistribute evenly though damp or dry hair and style as desiredWet your fingers and run through hair to restyle your hair at anytimeRinse out with water. No need for shampoo. (Insiders tip: The Dryer The Hair, The Stronger The Hold) SCIENCE BASED HAIR STYLING PRODUCTS FOR MEN We've invested significant resources in our research and development, product supply, and brand organization departments to ensure that our customers receive both excellent quality and value in our products. Immortal hair creams, waxes, and pomades not only allow you to create the latest trending styles, but they are backed by scientific research and world famous fragrances for top-quality hair products for men. ABOUT US Immortal.... Just Like The City It's Named For. At Immortal Nyc, we set out to create a line of men's hair care, personal care, and beard care products that's trendy and new, but also reflects the timeless environment in which we created it - New York City. We are committed to developing creative and quality products for distribution all over the world. That's why we've developed a line that brings value for customers and professionals every day.